[Translator’s notes appear in square brackets.]

[Personal information has been redacted.]

[The excerpt below is from the section of the article that pertains to the Baha’i Faith]


[Newspaper:] Neday-e Hagh

[Date:] 19 Tir 1336 [10 July 1957]

[Issue No.:] 41


What eyes see is true and what is heard from the ears is false

Appreciating Those Avoiding the Sale and Consumption of Pepsi Cola

Those who request the explicit religious decree from the grand ayatollah, His Honour Haj Aqa Hossein Borujerdi, the marja’-taqlid [source of imitate] of Shi’as of the world, regarding non-consumption and sale of Pepsi Cola, should pay attention to the following statements [he made]:

“Imam Ali-ibn Abi Talib (PBUH) says: ‘The distance between right and wrong is four fingers.’

Of course, from the above quote, what the Imam of the Pious (PBUH) implies is that whatever is seen with the eyes constitutes the truth and whatever is heard is false [not acceptable]”.

In this way, I urge those men who consider themselves true followers of the Imam, and, God forbid, have no malicious intention, to follow the guidelines of that great Personality in the world of humanity, instead of criticising a clear and obvious fact, and to ascertain the truth or falsehood of this matter, as to whether the owner of Pepsi Cola factory and its workers are Baha’is.

[I urge them] to accept this trouble and observe closely how it is, and after the necessary study and investigations kindly inform the esteemed readers of the results of the investigations through the honourable newspaper of Neday-e Hagh. Should it be true, they must repent of the sins they have committed due to the consumption and selling of Pepsi Cola.

At the same time, the reaction of the zealous and faithful Muslims who did not consume or sell Pepsi-Cola, for the sake of the religion and respect for the words of the marja’-taqlid—who had said, “I will not drink Pepsi Cola” —is admirable and commendable from every aspect.

I hope that Almighty God will awaken us Muslims from our slumber, and peace be upon those who follow the guidance.

Bandar Gaz

Ali-Hosein Baeian