[PROVISIONAL TRANSLATION FROM Persian]

 

[Translator’s notes appear in square brackets.]

[Personal information has been redacted.]

[The excerpt below is from the section of the article that pertains to the Baha’i Faith]

 

[Newspaper:] Neday-e Hagh

[Date:] 30 Mordad 1336 [21 August 1957]

[Issue No.:] 46

 

Neday-e Hagh, With the Help of God, Wins the Fight Against Pepsi Cola

In the last two years, from every corner; an ugly foreign curse word was heard and no one knew what its mystery was. Exploitative journalists, who are even willing to sacrifice their religion in times of crisis, started advertising it by taking a sum of money, and they introduced to the poor nation the mysterious syrup and the unknown liquid, which is harmful to the lives, property and religion of the people. Because they knew that Muslims considered the products made by Baha’i hands to be impure, and they [Muslims] strongly abstain from alcoholic beverages, they wrote that it was a syrup without alcohol and that human hands were not involved in its [production].

In short, it progressed rapidly. Everyone welcomed this foreign souvenir except a few newspapers, such as ... and ... and one of them even wrote in bold letters in its editorial that, “Pepsi Cola is banned throughout the vast country of France” …

But it did not take long―…. ―that they became silent.

It was only the Neday-e Hagh Newspaper that pursued this holy struggle, and with titles such as, “What is Pepsi Cola?” and a few other articles by the scholarly editor-in-chief of that dear newspaper, and letters from some unique and ingenious writers, it woke people up.

In Tehran and many other cities, people refused to use [Pepsi] much. Its representation was considered a betrayal of the Islamic nation and a service to the shameful Baha’i cause. When this company began its extensive advertising, Neday-e Hagh also published an article entitled, “Pepsi Cola, or Pest and Plague?” by the esteemed scientist Mr. Haj Seraj Ansari, a copy of which was published as a proclamation by the seminary of Qom, and some copies of it reached yours truly in the holy city of Mashhad. In Mashhad, many people who come together say that Neday-e Hagh Newspaper has banned drinking Pepsi Cola. And when I showed [the article] to a few people myself, they refused to accept the representation of it [the Pepsi Cola].

Some say, “The workers of this factory are Muslims! So why are the first-hand sellers Baha’is?”

For example, in Bojnourd there is a photographer called Shams. Several cartons of Pepsi Cola were stacked in his shop, and there were several Pepsi Cola posters on the wall of his photo studio.

I was shocked to see the picture of Pepsi Cola. [I said to myself], if this person is not a Baha’i, he will remove the impure pictures from his photo studio. I said, “If you are a photographer, what do you have to do with selling Pepsi Cola?”

He said, “We all need to be serious about selling it.” When I went out, I asked some people. They said that the manager of this photo studio was a Baha’i.

Dear Muslims, It is well understood from [these words] that basically all Baha’is have orders to help sell it, because money is sent to Shoghi [Effendi] and [they are supposed to send] Iranian money to Acre and Europe every year. Some money also goes to the United States to buy the initial ingredients of the liquid. So what is the benefit for our nation?!

In short, as they are serious about selling it, you should be serious about advertising its boycott.

Victory is with you. The voice of Neday-e Hagh [Newspaper] is also victorious.

Vahid Damghani