[PROVISIONAL TRANSLATION FROM PERSIAN]

 

[Translator’s notes appear in square brackets]

[Personal information has been redacted.]

[The excerpt below is from the section of the article that pertains to the Baha’i Faith]

 

[Newspaper:] Habl al-Matin

[Date:] 14 Mehr 1334 [7 October 1955]

[Issue No.:] 113

 

As a result of people’s awareness Pepsi Cola consumption has dropped

It is one of the shortcomings of we Iranians that without paying attention to the details, as soon as we hear something being promoted [advertised] we believe and are deceived.  Then when it is investigated and we realize its dangers and we give it up, after a huge amount of money or lives have been wasted.

Since before the formation of the [Iranian division of the] Pepsi Cola Company, we ‑ as witnessed in our previous issues ‑ have written whatever was for the good of our countrymen and particularly because we did not want our fellow citizens to think that [we wrote] this [articles] because this company belongs to Baha’i shareholders and workers, as was the case in the religious newspapers [including] ‘Neday-e Hagh” and “Zelzeleh” and others, who said [do not drink Pepsi Cola because] they [the owners of the Iranian division of Pepsi Cola] are Baha’is, we said that instead of drinking this dangerous and addictive liquid which is like drinking bicarbonate of soda or alcohol, drink natural juices, so your digestive system will not get used to this dangerous liquid; now, according to information we have received, the actual consumption of this dangerous liquid has dropped, which is a source of hope.

We expect that other countrymen will also realize this and avoid drinking it.