[Translator’s notes appear in square brackets.]

[Personal information has been redacted.]

[The excerpt below is from the section of the article that pertains to the Baha’i Faith]


[Newspaper:] Louti

[Date:] 15 Shahrivar 1334 [7 September 1955]

[Issue No.:] 41


Arson in Pepsi Cola

Four man [unit of measuring weight; each man is equal to three kilograms] of straw and grass caught fire in one of the warehouses of the Pepsi Cola [Company]. A number of people were imprisoned under the pretext that they had committed sabotage.

A good-natured person was saying that, because the ingredients contained in Pepsi Cola were discovered by the people of God, and they realised that the liquid contained in these bottles was composed of vinegar, syrup, carrot pulp, baking soda, burnt brown sugar, some cinnamon, and belladonna, which is addictive, and that, although as a result of the preliminary advertising, Pepsi Cola was popular, it suddenly faced defeat. Therefore, leaders of the tribe in the nine-member [Baha’i] “holy assembly”, decided that under the pretence of fire and [by conducting follow-up] interviews with the press to gain a string of free advertisements, they might end the market recession. 

Unfortunately, their plan did not work and the addictive Pepsi Cola lost its popularity. The trick that the exalted company of Ahbab [Baha’i friends] had devised for the addiction of people backfired.